Lifecycle Marketing Manager Job Description (With Template)

A Lifecycle Marketing Manager is responsible for developing marketing strategies that focus on the entire customer journey, from initial contact to post-purchase retention and loyalty. The goal of a Lifecycle Marketing Manager is to increase customer engagement, satisfaction, and ultimately, revenue by ensuring that each stage of the customer journey is optimized for success.

Job Description of a Lifecycle Marketing Manager

The following is a job description template for a Lifecycle Marketing Manager:

Position Overview

The Lifecycle Marketing Manager is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey. This position requires a strong understanding of customer behavior, as well as the ability to leverage marketing automation tools to create personalized experiences at scale.

Key Responsibilities

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.
• Create and manage customer segmentation and targeting strategies to optimize the customer journey.
• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
• Develop and execute SMS and push notification campaigns to engage customers across multiple channels.
• Monitor and analyze campaign performance to optimize results and ROI.
• Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.

Qualifications

• Bachelor's degree in marketing, business, or related field; MBA preferred.
• 5+ years of experience in lifecycle marketing or related field.
• Strong understanding of customer behavior and segmentation.
• Experience with marketing automation tools, such as HubSpot, Marketo, or Pardot.
• Excellent communication and collaboration skills.
• Strong analytical skills and ability to use data to inform decisions.
• Experience with A/B testing and experimentation.
• Experience with SMS and push notification marketing.
• Experience with HTML and CSS for email design.

Job Description Template for a Lifecycle Marketing Manager

Title: Lifecycle Marketing Manager

Location: {City, State}

Reports to: {Director of Marketing}

Position Overview

The Lifecycle Marketing Manager is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey.

Key Responsibilities

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.
• Create and manage customer segmentation and targeting strategies to optimize the customer journey.
• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
• Develop and execute SMS and push notification campaigns to engage customers across multiple channels.
• Monitor and analyze campaign performance to optimize results and ROI.
• Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.

Qualifications

• Bachelor's degree in marketing, business, or related field; MBA preferred.
• 5+ years of experience in lifecycle marketing or related field.
• Strong understanding of customer behavior and segmentation.
• Experience with marketing automation tools, such as HubSpot, Marketo, or Pardot.
• Excellent communication and collaboration skills.
• Strong analytical skills and ability to use data to inform decisions.
• Experience with A/B testing and experimentation.
• Experience with SMS and push notification marketing.
• Experience with HTML and CSS for email design.