Lifecycle and Email Marketing Manager

Minimum qualifications:

• 3 years of experience in Business-to-Business technology marketing, industry marketing, or other relevant marketing experience
• 3 years of demand generation experience
• 3 years of experience working with marketing automation technology

Preferred qualifications:

• Experience building and leading lifecycle email marketing, with examples of measurable initiatives that helped yield demand for sales organizations
  
• Experience with Marketo and Salesforce.com
• Proficient knowledge of marketing funnels, lead scoring and routing, and multi-touch attribution models
• Excellent written and verbal communication and influencing skills
• Analytical mind-set and data-driven approach to marketing

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Lifecycle and Email Marketing Manager, Google Cloud, you will analyze our database on an on-going basis, assessing for elements like dormant leads, churn, flow of new names, etc. You will ensure that all of our content marketing and email nurture programs are properly aligned to our most important contacts along their stages of our engagement journey. You will propose new ideas for nurture, curate evergreen messaging to bridge the gap between existing programs, and make optimization recommendations around the database's existing programs. This role focuses on analysis, orchestration, and will closely collaborate with teams who create the content.

In this role, you will work cross-functionally with the entire organization including Leadership, Product, Communications, and Central Marketing teams to ensure seamless coordination and execution of lifecycle and email marketing programs.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Monitor inbound and existing database leads and partner with cross-functional teams to orchestrate the next best engagement through email marketing, nurture, outbound, and other available marketing programs.
• Analyze engagement gaps across priority cohorts (e.g., industries, interests, or personas), propose, and develop agile engagement content as needed.
• Monitor lead engagement, progression across the funnel, and develop optimization proposals to develop, maintain, and empower cross-functional teams.
• Collaborate with Campaign owners, Content Creators, Marketing Automation specialists, and Sales Operations on enhancing and troubleshooting issues with the lead engagement and progression process.
• Maintain knowledge of tracking, scoring, and attribution for inbound channels that are acquiring leads into the database.