Product Marketing Lead

What We Do:

Beacons is the easiest way for creators to build a custom mobile-first website that their fans love! We help creators build their online identity, gain insights about their audience, and monetize their business.

We're excited to tackle the rapidly growing, $100 billion creator economy. There's a huge opportunity to help creators build the businesses of tomorrow, and we're positioned to build the defining solution.

Overview:

We are looking to grow - fast! As Product Marketing Lead, you’ll lead our product marketing initiatives at Beacons. You’ll be focused on developing product marketing strategies, deriving creator usage insights and executing on initiatives that drive creator adoption and retention.

About You:

• Have 5+ years of experience in product marketing (huge bonus if it’s a related to the creator industry!)
• Are an expert with analytics and can determine quantifiable ways to measure the success of product marketing campaigns
• Are a creative, experimental and analytical problem solver
• Are able to empathize with creators and their needs and be a champion of creators
• Have experience in inbound marketing initiatives
• Have experience creating product marketing strategies and high-level insights
• Have experience in working with cross-functional teams to execute GTM strategy at an early stage startup

What You’d be Working On:

• Develop and set product go-to-market strategy for every feature we release
• Build out of metrics frameworks to ensure we’re measuring our KPIs
• Analyze product feature trends, user insights and user data to drive marketing strategies
• Represent the creator by surfacing insights to shape product direction and ensure product-market-fit
• Optimize onboarding of product and product features
• Focus on inbound marketing through product education campaigns, identifying creator personas and developing interactive marketing content to engage creators
• Partner and collaborate with a cross-functional team, including product, design and engineering teams, to gain context for prioritizing channels and give context for prioritizing product

What We Can Offer:

• Competitive salary and equity grant. We have a standard four year vesting schedule with a one year cliff
• We give 4 weeks off and we want you to use them! This is on top of federal holidays 🇺🇸🎉
• Platinum level medical, vision, and dental insurance with 99% employer-paid premiums for employees and coverage for eligible dependents
• 401(k) retirement savings and investing plan
• Monthly gym stipend
• Reimbursement for a home office setup. We will get you what you need to do your best work!

If you don’t meet 100% of the above qualifications, you should still seriously consider applying. No matter what you come in knowing, you'll be learning new things all the time and we'll be here to help. Our team still has a lot to learn and if you join us, we would love for you to learn and grow with us!