Product Marketing Manager

Working at Atlassian

Atlassian can hire people in any country where we have a legal entity. Assuming you have eligible working rights and a sufficient time zone overlap with your team, you can choose to work remotely or return to an office as they reopen (unless it’s necessary for your role to be performed in the office). Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Job description

The Confluence Marketing team is on a mission to accelerate the awareness, purchase, adoption, and love for Confluence Cloud. This Product Marketing Manager (PMM) role is focused on driving growth by increasing high-quality signups through content strategy and partnering with product on Confluence's product roadmap. This is a critical role in Confluence's growth.

As a PMM for Confluence, you will develop and execute a bottom of the funnel (BoFu) content and distribution strategy focused on driving customer evaluation, activation, and adoption of Confluence. In this role, you'll work on long and short form content, from guided demos to product guides, social proof, site copy, videos and more.

We're looking for an experienced marketer with a knack for conveying the value and business-success of using our product through compelling content. Two key areas of experience:

Product Marketing:

• Partner with product counterparts to optimize the experience for new audiences - namely business teams. You have:
• Proven results in partnering with product managers to inform and strengthen their roadmap in addressing a customer's evaluation, activation, and adoption stages
• Led impactful go-to-market strategies and launches

Content:

• Bottom of the funnel (BoFu) content to better inform and improve the buyer journey, not only with existing target audiences but also with new untapped audiences. You can:
• Detail insight into the marketing funnel and how to build, deliver, and measure content that accelerates results
• Synthesize and translate the technical functionality of the product into multi-media content that anyone can understand
• Understand the changing needs throughout the buyer's journey and the ability to create content that addresses different interests, problems, and questions
• Take ownership over key bottom-of-funnel conversion metrics and implement cross-functional content strategy plans to drive improvements
• Bonus! You have worked on evangelist programs and/or evangelist content training materials

What you'll do

• Drive the development of impactful messages that resonate with new audiences
• Help identify new audiences most likely to sign-up, purchase, and retain. Create targeted materials to address their needs
• Partner with product on roadmap for growing into new customer segments
• Work with internal and external creative team to develop best-in-class demos through inspirational creative briefs and efficient program management
• Create department and vertical specific 'success' content including how-to guides and product guides. Bonus if you have a strong YouTube portfolio!
• Leverage our marketing analytics team to make data-driven decisions about current and future approaches
• SEO optimization of existing BoFu content to increase conversion rate
• Deliver detailed content marketing analysis that includes meaningful and actionable insights around how content is driving customer adoption and success
• Help to develop and maintain digital asset library
• Partner with growth team to run experiments to increase trial
• Success will be measured by an increase the number of new customers that sign-up – and – become successful customers on Confluence.

What you should have

• 5+ years in product marketing – with a focus on creating outstanding demos and content. B2B SaaS background preferred
• You're an excellent writer. You understand the nuance between different customers and how to craft compelling messaging that speaks to them, their needs, and where our product fits in
• You have a proven track record of driving bottom of funnel growth with content
• You have experience leading large projects, defining objectives and strategies, core KPIs, leading indicators, and executing on a plan
• You have in-depth knowledge of content creation, SEO, bottom-funnel content management
• You understand how to drive value from and measure the impact of content. You're able to identify patterns in data, synthesize insights, and use them to make content and conversion funnels stronger

More about our team

The internet and SaaS have forever changed the way products are distributed. As a result, the traditional sales and marketing approach needs to evolve. Atlassian has been at the forefront of this evolution. We have a highly disruptive business model that drives growth without relying on a traditional salesforce. Great products powered by great marketing, means that individuals become teams, and teams become enterprises.

The Product Marketing teams bring products like Jira, Confluence, and Trello, as well as solutions and practices like Agile, DevOps, ITSM, and Work Management to market. We're responsible for creating and executing the complete go-to-market strategy for all 15 products across the Atlassian portfolio. We're expert collaborators and big believers in agile methodologies. What worked in the traditional model may not work here but we're open to experimenting and are always learning.

With in-house designers, developers, and email teams, and capabilities like personalization, and in-product notifications at our fingertips, we build and run campaigns to engage customers at each stage of the buyer's journey. We partner with world-class marketing analysts to make data-informed decisions, and demand gen experts who help us effectively execute programs.

We're members of our product quad in addition to product, engineering, design team members. We have an influential voice in defining the product strategy and roadmaps. The close relationships between our Product Marketers and Product Managers help us deliver exceptional products that delight 200,000 customers.

Atlassian is where modern Product Marketers are built and where they thrive.

Our perks & benefits

To support you at work and play, our perks and benefits include ample time off, an annual education budget, paid volunteer days, and so much more.

About Atlassian

The world’s best teams work better together with Atlassian. From medicine and space travel, to disaster response and pizza deliveries, Atlassian software products help teams all over the planet. At Atlassian, we're motivated by a common goal: to unleash the potential of every team.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

To learn more about our culture and hiring process, explore our Candidate Resource Hub.