Paid Search (SEM) Strategist

What you’ll do:

• Research, implement and optimize paid search efforts, including PPC search and shopping, GDN, LinkedIn, other networks like Reddit/Quora, and more.
• Design funnels with a thorough understanding of LTV and CAC, not just the initial acquisition of new customers/users (leads)
• Regularly interface directly with clients on face-to-face virtual calls to clearly explain the strategy, reporting, and next steps.
• Prepare weekly reports and call notes that you’ll present on Zoom calls with clients
• Work closely with senior leadership to provide solutions for clients
• Set, meet, and effectively scale client goals
• Monitor and enhance customer/user acquisition and activation performance.
• Report on core metrics of every campaign with the ability to analyze performance and identify areas for improvement.
• Complete paid search audits to deliver to client
• Conduct keyword and competitor research for both existing and prospective clients.
• Build marketing strategies to acquire customers utilizing landing pages, various online platforms (Shopify, WooCommerce, Wordpress), etc.
• Develop client marketing frameworks by creating new ideas, testing and optimizing their marketing activities.
• Apply an understanding of cross-channel concepts
• Share wins and learnings with the internal team
• Serve as a mentor to buyers and junior buyers on the Team and your dedicated POD
• Ability to proactively manage up with priority items that need your supervisors approval or sign off
  

What you’ll need to succeed:

• 5+ years of SEM experience in the consumer space.
• Extensive knowledge of the digital advertising space.
• Expert knowledge and direct hands-on experience with paid search platforms.
• Experience managing data feeds and shopping campaigns.
• Proficiency in delegating and following up on tasks to close the loop
• Proven ability to build relationships with clients and communicate effectively.
• Proven track record of successful SEM strategy and implementation.
• Comprehensive understanding of keyword research.
• Proficient with SEM reporting and analytical tools.
• Certification in Google AdWords (or be able to successfully pass).
• Expertise in conceiving, testing, and optimizing ad copy.
• Proven ability to effectively communicate cross-functionally with other teams.
• Proven ability to be proactive.
• A passion for growing businesses.
  

What you’ll find here:

• Competitive salary based on experience level.
• Awesome, energetic work environment.
• Fun budget for group activities.
• Annual offsite.
• Lunch & Learns.
• Matching 401k plan.
• Health benefits.
• Unlimited PTO
• Fully Remote Work.