Marketing Associate

Responsibilities‍Marketing plan execution support:

• Provide assistance for a wide range of marketing tactics and revenue growth initiatives to help execute go-to-market plans such as: demand generation and nurturing campaigns, webinars, videos, sponsorships, special events, seminars, trade show exhibits, advertising and communications
• Provide writing and marketing assistance for a wide range of marketing strategy and content tactics
• Assist supervisor and other marketing colleagues in developing and maintaining up-to-date collateral, and other content
• Follow processes and best practices to enable the tracking of marketing return on investment
• Collaborate with colleagues as appropriate to plan and execute work
• Participate in planning, project-specific, and team meetings, as necessary
• Ensure compliance with firm guidelines and brand standards
• Continuously expand knowledge base of industries or services

Provide marketing operations support:

• Assist with day-to-day marketing operations projects
• Support enterprise-level content pillars and related webinars by helping coordinate internal communications and external promotion
• Work with marketing colleagues and SMEs to ensure their relevant operational items are completed and up-to-date
• Work with marketing leaders to coordinate the team’s annual meeting
• Participate in marketing task forces and special projects

Provide other marketing support as needed to agency teams:

• Work with teams to ensure the accuracy of client and prospect lists
• Assist with lead management activities, as needed
• Provide support with Salesforce.com, as requested
• Participate in marketing task forces and special projects

Perform research as needed:

• Assist in conducting online research of specific companies, executives and target lists
• Use internal and external research as needed when executing work

Maintain and expand knowledge base in a variety of marketing areas:

• Integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate

‍Qualifications‍

• Bachelor’s degree in marketing, communications, English, journalism or related field
• Minimum of 1+ years marketing experience
• Excellent written and verbal communication skills.  Ability to communicate effectively with all levels of staff from entry level to partners and work well in a team environment. High level of attention to detail.
• Knowledge of marketing tools and techniques.  Excellent Microsoft Office Suite skills. Experience with Adobe Creative Suite, business-related social media and Salesforce.com helpful. Experience with marketing automation tools preferred.
• Proficient project management skills and the flexibility to prioritize multiple project requests simultaneously in a timely and efficient manner.
• Previous professional services experience or marketing internship preferred.

‍Overview‍

Baker Tilly US, LLP (Baker Tilly) is a leading advisory, tax and assurance firm, providing clients a genuine coast-to-coast and global advantage with critical mass and top-notch talent in major regions of the U.S. and in many of the world’s leading financial centers – New York, London, San Francisco, Los Angeles and Chicago. Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 148 territories, with 36,000 professionals and a combined worldwide revenue of $4.0 billion.

Many of Baker Tilly’s roles have the opportunity to work remotely. Please discuss with your talent acquisition professional to understand the requirements for an opportunity you are exploring.

Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.