Head of Growth job description with templates [2024]

The role of a Head of Growth, also known as a Growth Director or Growth Manager, is becoming increasingly important as businesses strive for rapid expansion in the digital era. The head of growth is a hybrid role that combines marketing, product, data analysis, and user experience. In this article, we'll delve into the job description of a head of growth, providing a helpful template to better understand this critical role in 2023.

Head of Growth Job Description

The head of growth is responsible for driving the company's growth by increasing its customer base, optimizing marketing efforts, and identifying new business opportunities. They work closely with multiple teams, including marketing, sales, product, and data analytics to achieve these goals.

Key Responsibilities:

• Define and implement growth strategies and processes
• Coordinate with teams to execute marketing campaigns and product changes
• Conduct data analysis to understand user behavior and market trends
• Drive user acquisition, retention, and engagement
• Identify and test growth levers, analyze results, and scale successful initiatives

Required Skills and Experience:

• Strong knowledge of digital marketing channels and strategies
• Proficiency in data analysis and performance metrics
• Excellent project management skills and ability to lead cross-functional teams
• Experience with A/B testing, funnel optimization, and user engagement strategies
• Strong decision-making skills based on data-driven insights

Job Description Template

Title: Head of Growth

Department: Marketing/Growth

Reports To: Chief Marketing Officer/CEO

Position Overview:

The Head of Growth will spearhead our company's growth initiatives. They will be responsible for planning and executing strategies that increase our customer base and drive business growth. The ideal candidate will have a solid background in digital marketing, data analysis, and team leadership.

Responsibilities:

1. Develop, implement, and evaluate growth strategies
2. Collaborate with marketing, sales, product, and data analytics teams
3. Conduct market research to identify new opportunities
4. Analyze data to measure the effectiveness of growth initiatives
5. Develop and manage user acquisition and retention strategies

Qualifications:

1. Bachelor’s degree in marketing, business, or related field
2. Proven experience in a growth-focused role
3. Strong understanding of digital marketing and data analysis
4. Excellent leadership and project management skills
5. Ability to make data-driven decisions

In conclusion, the head of growth plays an instrumental role in propelling a company's success. As markets continue to evolve in the digital era, the demand for these professionals will likely increase. Understanding this "head of growth job description" can help you prepare for the opportunities and challenges that this exciting role presents in 2023.