Email Marketing Manager Job Description (With Template)

An Email Marketing Manager is a professional who oversees an organization's email marketing campaigns. Their main objective is to enhance brand awareness, generate leads, and ultimately increase sales through strategic email marketing initiatives.

Email Marketing Manager Job Description

An Email Marketing Manager designs, implements, and monitors effective email marketing campaigns that align with the company's business goals. These campaigns can help cultivate relationships with customers, build customer loyalty, and promote the company's products or services.

Key Responsibilities

• Develop and manage email marketing campaigns and strategies
• Segment email lists and personalize emails to target specific customer groups
• Track and analyze campaign results, and optimize emails for better performance based on these insights
• Ensure marketing messages are conveyed clearly and delivered properly
• Comply with the legal regulations regarding email marketing

Required Skills and Experience

• Proven experience as an Email Marketing Manager or similar role
• Proficiency with marketing automation technology and email marketing services
• Knowledge of SEO/SEM and Google Analytics
• Excellent data analysis skills and understanding of email marketing metrics
• Strong written communication and copywriting skills

Job Description Template

Title: Email Marketing Manager

Department: Marketing

Reports To: Director of Marketing / Chief Marketing Officer

Position Overview

The Email Marketing Manager will lead our company's email marketing strategies. They will be responsible for creating, implementing, and optimizing email marketing campaigns to ultimately increase our company's success. The ideal candidate will have a background in digital marketing with a specific focus on email marketing strategies.

Responsibilities

1. Develop and implement email marketing campaigns
2. Segment email lists and personalize emails to target specific customer groups
3. Analyze campaign performance and suggest improvements
4. Ensure marketing messages are conveyed clearly and delivered properly to prospects
5. Comply with the legal requirements of email marketing

Qualifications

1. Bachelor’s degree in marketing or relevant field
2. Proven experience as an Email Marketing Manager or Digital Marketing Specialist
3. Experience with marketing automation technology and email marketing services
4. Familiarity with SEO/SEM and Google Analytics
5. Strong analytical skills and data-driven thinking

In conclusion, an Email Marketing Manager plays a significant role in a company's digital marketing strategy. Their expertise in running effective email campaigns helps build strong customer relationships and drives sales.