Brand Marketing Manager Job Description (With Template)

A Brand Marketing Manager is a professional who oversees the development and execution of marketing strategies that enhance a company's brand identity, increase brand awareness, and promote its products or services. They are responsible for understanding what makes the company's target audiences tick, and for tailoring brand messaging to these audiences.

Brand Marketing Manager Job Description

A Brand Marketing Manager helps shape the public perception of a company by maintaining brand integrity across all company marketing initiatives and communications. They design, implement, and monitor effective brand marketing strategies that align with the company's business goals.

Key Responsibilities

• Develop and implement brand marketing strategies that increase brand awareness and market share
• Coordinate with other teams (product, sales, PR, etc.) to ensure brand consistency
• Analyze brand performance and market trends to provide actionable insights
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, TV, press, etc.)
• Measure and report on the performance of marketing campaigns

Required Skills and Experience

• Proven experience as a Brand Marketing Manager or similar role
• Experience in brand management, brand positioning, and market research
• Strong analytical skills paired with a creative mind
• Excellent communication and project management skills
• Proficiency in using marketing software and social media platforms

Job Description Template

Title: Brand Marketing Manager

Department: Marketing

Reports To: Director of Marketing / Chief Marketing Officer

Position Overview

The Brand Marketing Manager will shape our company's brand strategy and ensure its consistent application across all marketing initiatives. They will be responsible for enhancing brand awareness within the digital space and driving website traffic and acquiring leads.

Responsibilities

1. Develop and implement effective brand marketing strategies
2. Coordinate with other teams to ensure brand consistency
3. Analyze brand performance and market trends
4. Execute initiatives to reach the target audience through various channels
5. Measure and report performance of marketing campaigns

Qualifications

1. Bachelor’s degree in marketing or related field
2. Proven experience as a Brand Marketing Manager or similar role
3. In-depth understanding of brand management and market research techniques
4. Proficiency in marketing software and social media platforms
5. Excellent analytical and project management skills

In conclusion, a Brand Marketing Manager plays a vital role in promoting the company's brand and products/services. They help shape the public's perception of the company and ensure brand consistency across all marketing activities.